• Vitacost Brand Makeover Gives Vitacost.com a Fresh New Look Vitacost Brand Makeover Gives Vitacost.com a Fresh New Look The new logo was created with symbolism that powerfully represents the company's mission statement: "To enrich lives, inspire wellness, and support a healthy lifestyle with the best products available at the best prices." The design uses a hand to represent nurturing; a ball symbolizing the sun and natural energy; encompassed by a circle, which demonstrates trust, protection and global delivery of the company's products. The new slogan, "take the cost out of healthy living," underscores Vitacost.com's commitment for providing the best health and wellness products at the most affordable prices.
  • Vitacost.com Launches New Website Ahead of Schedule Vitacost.com Launches New Website Ahead of Schedule New and existing Vitacost customers visiting www.vitacost.com are responding enthusiastically to the new site’s fresh, nature-inspired look and improved navigation features. Traffic remains strong and shopper feedback has been overwhelmingly positive. “We are thrilled that the Vitacost.com relaunch has been a success,” said Jeffrey J. Horowitz, Vitacost.com’s Chief Executive Officer. “Even more rewarding than launching our redesigned website ahead of schedule and without a glitch, is the knowledge that our customers are benefiting from the new look and improved usability features.”